DuckDuckGo (@DuckDuckGo) / X

DuckDuckGo and Knockaround launched $35 "Normal Sunglasses" featuring no camera, mic, or AI to contrast with smart glasses that record strangers. The product serves as a physical marketing jab at the surveillance-heavy wearable trend, emphasizing privacy by not sending data to the cloud. Digital Trends covered the July launch as a cheeky alternative to smart eyewear brands. The sunglasses are available via Knockaround’s site and function purely as traditional eye protection rather than digital devices.